5 things to improve your website’s UX in the age of zero attention span.

Website owners must continually improve their user experience by making everything easier, faster, and more rewarding—because people are really impatient. Indeed, a study determined that goldfish can pay attention longer than humans. (No details on the experiment, but if it involved measuring how long a person could focus on a flake of fish food, it […]

Things website owners should know about malware. (And a few notes on those weird names.)

Hackers have devised any number of ways to get their digital destroyers to find cracks in websites. Below we take an illuminating overview of malware, including a few observations on those weird names. Viruses and malware are here to stay. We recently notified our website hosting customers that we were installing crucial updates on their […]

4 Trends that are Affecting Business Planning and Investment in Websites: Trend #4: Competitive Spend is Increasing

Businesses are investing more to acquire page rank and ad position – because it works. In our previous articles in this series, we cited 3 important contributors to the need to budget for ongoing website maintenance and marketing: increased security requirements, expanding complexity in website structure, and rapidly evolving SEO. Each of those factors demand […]

4 Trends that are Affecting Business Planning and Investment in Websites: Trend #3 – SEO is Harder

The secret to SEO is that there is no secret. Doing it well means doing many things well—consistently. “I used to outrank all of my competitors,” a prospective client told us. “And now I’m barely on page one. I don’t know what happened.” He wanted a new website, and he wanted it to appear at […]

4 Trends that are Affecting Business Planning and Investment in Websites Trend #2 – More Features, Less Hassle

Your customers expect your site to be a breeze. Here’s how to deliver. Designers and developers are always cramming new features into their sites as bandwidth gets cheaper and devices more powerful. Each feature is an improvement (at least in theory)— but a truckload of improvements can destroy your site’s user experience. We get spoiled […]

4 Trends that are Affecting Business Planning and Investment in Websites Trend #1: Security

Small businesses are realizing that hackers aren’t snobs about who they attack. They just want in. And they’ve learned that small to medium sized businesses are easier prey. Easier because of the dangerous delusion that no cybercriminal would try to hack, say, The Kupcake Korner when they could be hacking Pillsbury and its vast, flour-begotten fortune. […]

How to clean up your digital marketing strategy for summer

If you’re like us, summer probably has you ready to pack a cooler, hop in the car, and hit your nearest beach, lake, or cookout. But before you break out the shorts and burgers, take some time to reevaluate your digital marketing strategy. Summer is a fantastic time of year to get rid of digital […]

4 Reasons Why a Website Maintenance Service is a Good Idea

Your new website is finally launched. Time to kick back and relax, right? Unfortunately, it’s not that easy. The moment your gleaming new site goes live, various forces are already starting to pick away at it. Hackers poke at your infrastructure. Updates bob around, promising to make things better, yet often failing to do so. […]

How to Drive More Business through LinkedIn Lead Generation Forms

B2B sales get easier with LinkedIn lead generation forms. Ever tried to fill out a long, boring web form on your mobile phone? One glance at a dozen boxes to fill out makes you want to revisit that how-to video on getting rid of carpet stains. That’s why we’re psyched about the new LinkedIn lead […]

Watch Out for “The Guy”

“So, who’s managing the back end of your web site?” “Oh, we got a guy.” And thus strike the gongs of doom. More often than we’d like, clients come to us because they used “A guy.” It conjures images of a self-taught, one-man shop working out of his basement to make websites on the cheap. […]

When To Use Professional Photography?

Amazingly, some stock photography doesn’t suck. So why hire a pro for professional photography shots? There was a time when every single stock photograph in the whole universe was an embarrassment to the very idea of imagery. I am still haunted by the memory of disturbingly phony models posing stiffly, their unnaturally white teeth glaring […]

Content Marketing Tips: How to Avoid the Black Hole of Content

The internet has become a massive black hole of content. Here are some content marketing tips that can help you execute a smart content strategy in spite of it. Beautifully created content is getting lost in cyberspace. It’s dropped off on the side of the road in the most remote areas of the information superhighway, […]

RLM Marketing Madness: The Final Four

After winning the Final Four, SEMrush is the 2016 RLM Marketing Madness Champion! After the Final Four, SEMrush capped an amazing tournament run with a buzzer beater upset victory over giants Google Analytics. And after making it through the earlier rounds with impressive victories over social media superstars Sprout Social and Simply Measured, SEMrush seemed […]

The Elite 8! Round 2 of RLM Marketing Madness

Round 2:  Elite 8 Matchups Set for Monday, March 28th! After a whirlwind Sweet 16 round, we are down to 8 teams left in the 2016 RLM Marketing Madness Tournament.  Who will win the Elite 8? ROUND 2 SCHEDULE 1 @Hootsuite vs  2 @SproutSocial – Sprout Social advances to the Final Four! 3 @Marketo  vs  […]

RLM Marketing Madness 2016

We are excited to host the 2016 RLM Marketing Madness Tournament, an epic battle for bragging rights among the top digital marketing tools available today. The Marketing Madness Tournament Selection Committee has been hard at work reviewing the potential participants and determining the top 16 seeds. We selected each team based on its number of […]