A Path to Rapid Revenue Recovery

In a previous article, we wrote about the McKinsey & Company roadmap as a tool to Rapid Revenue Recovery. Now we’re building on their advice to act quickly by providing five actions you can take now. We believe these are smart investments of your marketing resources that will pay off as we move into the new normal, whatever that may bring.

Planning now for a healthy recovery in the post-COVID era

The world changed and so did marketing. Where do we go from here? First, we were all just trying to keep our balance (along with our health) as the full impact of the COVID-19 pandemic sank in. Businesses took defensive measures to limit losses in revenue, employees and customers. Work from home and adoption of […]