The pandemic has prompted businesses to put longstanding assumptions to the test. Quarantine has revealed that many operating principles were more like unquestioned habits. Companies are reconsidering everything—including where they get the marketing help they need.
In a previous article, we wrote about the McKinsey & Company roadmap as a tool to Rapid Revenue Recovery. Now we’re building on their advice to act quickly by providing five actions you can take now. We believe these are smart investments of your marketing resources that will pay off as we move into the new normal, whatever that may bring.
The world changed and so did marketing. Where do we go from here? First, we were all just trying to keep our balance (along with our health) as the full impact of the COVID-19 pandemic sank in. Businesses took defensive measures to limit losses in revenue, employees and customers. Work from home and adoption of […]