4 Trends that are Affecting Business Planning and Investment in Websites: Trend #4: Competitive Spend is Increasing

Businesses are investing more to acquire page rank and ad position – because it works. In our previous articles in this series, we cited 3 important contributors to the need to budget for ongoing website maintenance and marketing: increased security requirements, expanding complexity in website structure, and rapidly evolving SEO. Each of those factors demand […]

4 Trends that are Affecting Business Planning and Investment in Websites: Trend #3 – SEO is Harder

The secret to SEO is that there is no secret. Doing it well means doing many things well—consistently. “I used to outrank all of my competitors,” a prospective client told us. “And now I’m barely on page one. I don’t know what happened.” He wanted a new website, and he wanted it to appear at […]

4 Trends that are Affecting Business Planning and Investment in Websites Trend #2 – More Features, Less Hassle

Your customers expect your site to be a breeze. Here’s how to deliver. Designers and developers are always cramming new features into their sites as bandwidth gets cheaper and devices more powerful. Each feature is an improvement (at least in theory)— but a truckload of improvements can destroy your site’s user experience. We get spoiled […]

4 Trends that are Affecting Business Planning and Investment in Websites Trend #1: Security

Small businesses are realizing that hackers aren’t snobs about who they attack. They just want in. And they’ve learned that small to medium sized businesses are easier prey. Easier because of the dangerous delusion that no cybercriminal would try to hack, say, The Kupcake Korner when they could be hacking Pillsbury and its vast, flour-begotten fortune. […]

GDPR Compliance Is Mandatory For All Websites: Are You Prepared?

The GDPR has been implemented for a month. Here’s what’s changed. The Internet would like to apologize for all the scary-sounding warnings you received over the last month or two. You know the ones we’re talking about. There’s something saying “Our privacy policy has changed” and there’s something else about yadda yadda yadda. Also: the […]

Website ADA Compliance: Should You Be Worried?

Understanding website accessibility The Americans with Disabilities Act (ADA) is one of America’s most comprehensive pieces of civil rights legislation. Established in 1990, the ADA lays out detailed standards for public accommodation for the disabled, among other things. As the digital world began to evolve, a new question began to arise: Does the ADA apply […]

Watch Out for “The Guy”

“So, who’s managing the back end of your web site?” “Oh, we got a guy.” And thus strike the gongs of doom. More often than we’d like, clients come to us because they used “A guy.” It conjures images of a self-taught, one-man shop working out of his basement to make websites on the cheap. […]

When To Use Professional Photography?

Amazingly, some stock photography doesn’t suck. So why hire a pro for professional photography shots? There was a time when every single stock photograph in the whole universe was an embarrassment to the very idea of imagery. I am still haunted by the memory of disturbingly phony models posing stiffly, their unnaturally white teeth glaring […]

You’ve Been Hacked! Now what? Unpacking Business Cybersecurity

Here’s a business cybersecurity story that happens all too often. A financial services company provides a website portal for their clients to access their investment accounts. Clients visit frequently to review their accounts and browse the company’s rich library of helpful information. One afternoon, while the company president is at lunch with a client, he receives […]

Why you should invest in website maintenance

At Red Letter Marketing, we specialize in helping our clients get the right website for their needs. That might require building a new custom site, a templated site, or updating their existing site. But no matter what, we also know every site requires regular website maintenance, and we want you to understand why. Website functionalities […]