4 Trends that are Affecting Business Planning and Investment in Websites Trend #2 – More Features, Less Hassle

Your customers expect your site to be a breeze. Here’s how to deliver. Designers and developers are always cramming new features into their sites as bandwidth gets cheaper and devices more powerful. Each feature is an improvement (at least in theory)— but a truckload of improvements can destroy your site’s user experience. We get spoiled […]

Why you should care about National Aglet Day.

Aglets are those plastic tips on shoelaces. You should not care about National Aglet Day. National Aglet Day doesn’t even exist. But wait: Why not? We have a National Day for cheeseballs, rubber erasers and lumpy rugs. (Fact!) Why are aglets just flat-out ignored? If you’re saying “Because they are not important enough to get […]

Why you shouldn’t try to bamboozle Google.

A brief look at boneheaded attempts to dupe the algorithm. Here’s a devious idea. (Also, hilarious.) I was catching up with my niece’s husband at a recent family reunion. As we sipped beer from red Solo cups while waiting for the barbecue to work its magic, my kinda-relative was asking me about SEO. I am […]

Christmas Tree Ideas: What To Do With Your Christmas Tree After Christmas

It’s time to consider the many ways Christmas trees can be used once the holidays are over. Poor Christmas trees. We spend a whole season decorating and adoring them; then, when the festivities are over, we leave them out by the curb. This year, we say, enough is enough, and look to answer one of life’s […]

When To Use Professional Photography?

Amazingly, some stock photography doesn’t suck. So why hire a pro for professional photography shots? There was a time when every single stock photograph in the whole universe was an embarrassment to the very idea of imagery. I am still haunted by the memory of disturbingly phony models posing stiffly, their unnaturally white teeth glaring […]

Market Research: Friend or Foe?

Oh come on—of course market research is our friend. But some folks (particularly creative types) think of market research as a dastardly plot conceived by zombie hordes of humorless quants on a mission to destroy everything that is vibrant and alive in commercial communication. Why does anybody think this? Well, one theory is that these […]

Do we ever say no to clients? Yes. Here’s why.

Is the client always right? Well…no. Here’s how to spot when a client is going against their own best interests, and how to say no (politely). How to say no to a client? And when is it appropriate to do so? Sometimes, it isn’t appropriate. For instance, consider this scenario. Client: Shouldn’t the email blast […]

Responding to Client Feedback: Unreasonable Responses to Reasonable Requests

How agencies should respond to client feedback—and how they shouldn’t In our first discovery meeting with a new client, we discovered how badly the company’s previous web design company had treated it. As a new website had taken shape, the client had posed reasonable questions concerning some of the creative decisions made by the designers. Among […]