Companies planning for the post-COVID era are doing so with less data and less certainty than they’d like. Ensuring website visitors enjoy a smooth experience is a low-cost, low-risk element of a smart recovery plan. Sites that sputter drive visitors away. And they all sputter, eventually, if they don’t get regular attention. The site could […]
Tag: UX
5 things to improve your website’s UX in the age of zero attention span.
Website owners must continually improve their user experience by making everything easier, faster, and more rewarding—because people are really impatient. Indeed, a study determined that goldfish can pay attention longer than humans. (No details on the experiment, but if it involved measuring how long a person could focus on a flake of fish food, it […]
Watch Out for “The Guy”
“So, who’s managing the back end of your web site?” “Oh, we got a guy.” And thus strike the gongs of doom. More often than we’d like, clients come to us because they used “A guy.” It conjures images of a self-taught, one-man shop working out of his basement to make websites on the cheap. […]
