4 Trends that are Affecting Business Planning and Investment in Websites: Trend #3 – SEO is Harder

The secret to SEO is that there is no secret. Doing it well means doing many things well—consistently. “I used to outrank all of my competitors,” a prospective client told us. “And now I’m barely on page one. I don’t know what happened.” He wanted a new website, and he wanted it to appear at […]

Why you shouldn’t try to bamboozle Google.

A brief look at boneheaded attempts to dupe the algorithm. Here’s a devious idea. (Also, hilarious.) I was catching up with my niece’s husband at a recent family reunion. As we sipped beer from red Solo cups while waiting for the barbecue to work its magic, my kinda-relative was asking me about SEO. I am […]

How to clean up your digital marketing strategy for summer

If you’re like us, summer probably has you ready to pack a cooler, hop in the car, and hit your nearest beach, lake, or cookout. But before you break out the shorts and burgers, take some time to reevaluate your digital marketing strategy. Summer is a fantastic time of year to get rid of digital […]

What is location-based SEO? How to rank for your city, state, or region

Top 5 tips to master location-based SEO In the caveman days of SEO, when we were all just sitting around banging digital sticks together, trying to figure out how the darn thing worked, broad keywords were all the rage. It wasn’t unusual to see a domain name that said, simply, “gardener.com.” Location-based SEO wasn’t on […]

5 Qualities of a Great SEO Company

Searching for an SEO company? Look for these 5 key traits. SEO is a powerful strategy that can be used to elevate your search rankings and boost your sales. Unfortunately, many SEO agencies lack the skills and experience to implement SEO effectively. Below are 5 characteristics of a great SEO company. 1. They tell you […]

Content Marketing Tips: How to Avoid the Black Hole of Content

The internet has become a massive black hole of content. Here are some content marketing tips that can help you execute a smart content strategy in spite of it. Beautifully created content is getting lost in cyberspace. It’s dropped off on the side of the road in the most remote areas of the information superhighway, […]

Want to boost your SEO? Hire professional content writers

Professional content writers can rejoice. Though the all-knowing algorithm remains under lock and key, Google’s Search Quality Guidelines were released less than 6 months ago. A cursory reading of these guidelines shows that Google now gives primacy to content written by professional content writers. In short, the internet’s most powerful force now favor skillful, authoritative […]