Brands have a lot to learn about engaging on social media. Sprout Social recently surveyed over 1,000 Facebook, Twitter and Instagram users to learn what social media branding actions drive them away, and what entices them to become followers. The survey, called the Q3 2016 Sprout Social Index, reveals important information about brands and social […]
Category: Branding
Two Faces for Facebook? How we Solved a Client’s Facebook Dilemma
When is it appropriate to show multiple brand personalities in social media? Learn more about Facebook branding strategy below. A client had an interesting Facebook branding strategy question. Their events management business, based at a beautiful, unique location, hosts all kinds of events, from weddings to corporate meetings. They wanted our advice on one of […]
Our New Logo: Why We Sent a Perfectly Good Logo to the Great Style Guide in the Sky
For our four-year anniversary, we bought ourselves a new logo. And yes, “bought” is the correct verb. We’re paying for our new logo in both man hours and legal tender—so it is not an idle decision we made on the spur of our third flute of anniversary champagne. Was there something seriously wrong with our […]
Top 4 characteristics of great logo design
Modern consumers have more visual exposure to brands than ever before. This overexposure means it’s important to make sure your brand works on all platforms–and that means great logo design. Check out the 4 criteria below to ensure a fantastic logo design that has an effect on your audience. 1. Simplicity “Keep it simple, stupid.” […]
Volkswagen Emission Scandal: A Great Brand Gone Bad
The Volkswagen emission scandal is the latest example of a company that seriously damaged its brand credibility. Can Volkswagen ever recover its customers’ trust? Volkswagen managed to seriously damage over 50 years of brand credibility with their stupid “diesel dupe” software scandal. Share value has fallen over 30% since news of the debacle broke. Trust will […]
What is Branding, and How is it Different from Marketing?
What is Branding? Branding is the ongoing activity that creates experiences and strengthens the bonds between people and a company. In other words, it’s taking a brand and making something positive happen with it. It’s a verb. So the deeper question than “what is branding” is, what’s a brand? What’s this thing we’re going to […]
