For companies with a local or regional customer base, Google offers a free tool to make them more visible to prospects. We asked our Google wizard, Arlene, to share some of her knowledge. Q: Let’s start at the beginning. What, exactly, is Google My Business? A: It’s a platform, offered free from Google, to help […]
Category: SEO
What to Know About SEO
We asked our expert, Arlene, to share some of her knowledge. She offered clear observations about a complex topic. Q: We have heard a lot about the importance of user intent. Can you explain? A: The term refers to a more nuanced use of keywords. It contrasts with the simplistic notion that merely including a […]
7 SEO Trends to Keep an Eye On
SEO best practices are in a state of perpetual evolution. Things change—things like Google’s algorithm. Also, the behavior of people searching for stuff on the web. Here is an update to keep you on top of developments. Voice search is popular. Apparently, people like to talk. Let’s face it: talking is a lot easier than […]
Key things to know about PPC keywords.
In order to get the word out about your business, you need to use certain organic keywords to attract the attention of Google and everybody else. But the keywords you use for Pay Per Click campaigns (e.g. Google Ads) could be different from the ones you use for organic search engine optimization (SEO). Below, we […]
Why we diagnose websites before fixing them
It sounds obvious—of course we should diagnose first. But many new clients—fed up with their sites—ask us to skip that part because they can just tell us what’s wrong. Here’s why that’s a bad idea. Maybe a product image isn’t showing correctly, or a bunch of links lead to 404 pages. We understand the urgency—but […]
California Consumer Privacy Act Begins in January
This January, the California Consumer Privacy Act will restrict how companies collect and use data. RLM has a solution to help you stay safely in compliance. CONSUMERS ARE INCREASINGLY CONCERNED AND DISTRUSTFUL ABOUT THE COLLECTION AND MANAGEMENT OF THEIR PERSONAL DATA ON THE INTERNET. After headlines about Target, Equifax, Capital One, Marriott, Yahoo, eBay, Heartland […]
5 things to improve your website’s UX in the age of zero attention span.
Website owners must continually improve their user experience by making everything easier, faster, and more rewarding—because people are really impatient. Indeed, a study determined that goldfish can pay attention longer than humans. (No details on the experiment, but if it involved measuring how long a person could focus on a flake of fish food, it […]
Things website owners should know about malware. (And a few notes on those weird names.)
Hackers have devised any number of ways to get their digital destroyers to find cracks in websites. Below we take an illuminating overview of malware, including a few observations on those weird names. Viruses and malware are here to stay. We recently notified our website hosting customers that we were installing crucial updates on their […]
4 Trends that are Affecting Business Planning and Investment in Websites: Trend #4: Competitive Spend is Increasing
Businesses are investing more to acquire page rank and ad position – because it works. In our previous articles in this series, we cited 3 important contributors to the need to budget for ongoing website maintenance and marketing: increased security requirements, expanding complexity in website structure, and rapidly evolving SEO. Each of those factors demand […]
4 Trends that are Affecting Business Planning and Investment in Websites: Trend #3 – SEO is Harder
The secret to SEO is that there is no secret. Doing it well means doing many things well—consistently. “I used to outrank all of my competitors,” a prospective client told us. “And now I’m barely on page one. I don’t know what happened.” He wanted a new website, and he wanted it to appear at […]
Why you shouldn’t try to bamboozle Google.
A brief look at boneheaded attempts to dupe the algorithm. Here’s a devious idea. (Also, hilarious.) I was catching up with my niece’s husband at a recent family reunion. As we sipped beer from red Solo cups while waiting for the barbecue to work its magic, my kinda-relative was asking me about SEO. I am […]
How to clean up your digital marketing strategy for summer
If you’re like us, summer probably has you ready to pack a cooler, hop in the car, and hit your nearest beach, lake, or cookout. But before you break out the shorts and burgers, take some time to reevaluate your digital marketing strategy. Summer is a fantastic time of year to get rid of digital […]
What is location-based SEO? How to rank for your city, state, or region
Top 5 tips to master location-based SEO In the caveman days of SEO, when we were all just sitting around banging digital sticks together, trying to figure out how the darn thing worked, broad keywords were all the rage. It wasn’t unusual to see a domain name that said, simply, “gardener.com.” Location-based SEO wasn’t on […]
5 Qualities of a Great SEO Company
Searching for an SEO company? Look for these 5 key traits. SEO is a powerful strategy that can be used to elevate your search rankings and boost your sales. Unfortunately, many SEO agencies lack the skills and experience to implement SEO effectively. Below are 5 characteristics of a great SEO company. 1. They tell you […]
Content Marketing Tips: How to Avoid the Black Hole of Content
The internet has become a massive black hole of content. Here are some content marketing tips that can help you execute a smart content strategy in spite of it. Beautifully created content is getting lost in cyberspace. It’s dropped off on the side of the road in the most remote areas of the information superhighway, […]
Want to boost your SEO? Hire professional content writers
Professional content writers can rejoice. Though the all-knowing algorithm remains under lock and key, Google’s Search Quality Guidelines were released less than 6 months ago. A cursory reading of these guidelines shows that Google now gives primacy to content written by professional content writers. In short, the internet’s most powerful force now favor skillful, authoritative […]
