Our ACD, David Deasy, recalls the first stirrings of his passion. It all started with his parent’s record collection. In the late 70s and early 80s, I could often be found in the family den where my father kept his abundant collection of vinyl record albums. In that same room was his Garrard turntable and […]
Category: Fun Stuff
The case of the missing translations
Tracing the root cause of a technical glitch can be fiendishly complex. Here’s why. A client asked us to fix a glitch with their website’s translation function. Our mission to diagnose and cure the problem illustrates how the complexity of the web makes it difficult to gauge the scope of a solution in advance. We […]
The social distancing tips you haven’t thought of
We asked our team for suggestions on dealing with being all boxed up at home. They had a million ideas because we’ve been doing “work from home” for almost 2 years. Our experience gives us the authority to tell you what to do. Side projects are good, especially if they’re a little bit off. Sitting […]
Happy Birthday Google!
Google turns 20. In two brief decades, it built the second most powerful brand in the world, behind Apple. It transformed a misspelled math term into a verb – just google to find the correct spelling. Thankfully, founders Sergey Brin and Larry Page dropped the original name, which was BackRub. “Hey, did you BackRub that […]
Why you should care about National Aglet Day.
Aglets are those plastic tips on shoelaces. You should not care about National Aglet Day. National Aglet Day doesn’t even exist. But wait: Why not? We have a National Day for cheeseballs, rubber erasers and lumpy rugs. (Fact!) Why are aglets just flat-out ignored? If you’re saying “Because they are not important enough to get […]
Why you shouldn’t try to bamboozle Google.
A brief look at boneheaded attempts to dupe the algorithm. Here’s a devious idea. (Also, hilarious.) I was catching up with my niece’s husband at a recent family reunion. As we sipped beer from red Solo cups while waiting for the barbecue to work its magic, my kinda-relative was asking me about SEO. I am […]
Christmas Tree Ideas: What To Do With Your Christmas Tree After Christmas
It’s time to consider the many ways Christmas trees can be used once the holidays are over. Poor Christmas trees. We spend a whole season decorating and adoring them; then, when the festivities are over, we leave them out by the curb. This year, we say, enough is enough, and look to answer one of life’s […]
RLM Holiday Blog: Christmas Stuff We No Longer Grasp
For this year’s holiday blog, we present our observations on yuletide traditions that are mildly confusing. All of us at Red Letter Marketing adore holiday customs and lore—even when we’re not really sure what they mean. Some traditions have been around so long that we in the 21st century find ourselves befuddled by them. For […]
Smartphones in Bathrooms: The Naked, (Icky) Truth
69% of Americans admit to using their smartphones in bathrooms. “I can’t live without my phone!” Let’s face it, most of us are guilty of saying this. But maybe we’re taking it a bit too far. A recently conducted study revealed that majority of Americans are guilty of using their smartphones in bathrooms. Check out our […]
What’s On Your Whiteboard?
What’s On Your Whiteboard? Every desk at Red Letter Marketing has at least three screens on display: multiple computer monitors, smart phones, and tablets. But our favorite brainstorming and puzzle solving tool is the good old whiteboard. Our main conference room has a 14-foot whiteboard that inspires team members and clients alike to bigger thinking. […]
RLM Marketing Madness: The Final Four
After winning the Final Four, SEMrush is the 2016 RLM Marketing Madness Champion! After the Final Four, SEMrush capped an amazing tournament run with a buzzer beater upset victory over giants Google Analytics. And after making it through the earlier rounds with impressive victories over social media superstars Sprout Social and Simply Measured, SEMrush seemed […]
The Elite 8! Round 2 of RLM Marketing Madness
Round 2: Elite 8 Matchups Set for Monday, March 28th! After a whirlwind Sweet 16 round, we are down to 8 teams left in the 2016 RLM Marketing Madness Tournament. Who will win the Elite 8? ROUND 2 SCHEDULE 1 @Hootsuite vs 2 @SproutSocial – Sprout Social advances to the Final Four! 3 @Marketo vs […]
RLM Marketing Madness 2016
We are excited to host the 2016 RLM Marketing Madness Tournament, an epic battle for bragging rights among the top digital marketing tools available today. The Marketing Madness Tournament Selection Committee has been hard at work reviewing the potential participants and determining the top 16 seeds. We selected each team based on its number of […]
The Nerf War Rages On
Strategy. Execution. Results. The RLM Nerf War is on. The battle horn blows. The thunderous clap of a hundred geldings tears through the morning air. The techies approach, weapons in hand, following their gallant leader, Lord Javier: Warden of the North and Defender of the Motherboard. It is time. The Nerf War is upon us. First, […]
