Not so long ago, only huge corporations and nationally-recognized brands were interested in building their own mobile apps. Nowadays, though, companies of all sizes are using their own mobile apps to keep their customers engaged on the go.
With mobile app revenue slated to hit $189 billion in the next decade, there’s never been a better time to get in on the app-tion (sorry, we had to). Below are just a few ways mobile apps can help your business prosper.
Drive sales and profits
A mobile app allows your customers to make purchases immediately and instantaneously, without any second thoughts. It almost goes without saying that this will increase your sales. The time it takes for a potential buyer to track down a desktop computer, get comfortable, and wait for your website to load is an eternity in marketing time—precious seconds in which another variable could interfere and stop the sale. The easier the purchasing process, the higher your bottom line.
Boost your brand awareness
How often are your customers thinking about your company? The traditional answer is: when they’re a) shopping for your products and services or b) actively standing in your store. A mobile app breaks tradition by giving you the opportunity to engage with your target market anywhere—while they’re at home, on the bus, at work, standing in line, or anywhere else. This creates consistent brand awareness that will ultimately drive your sales even more.
Even closed mobile apps help your brand.
Mobile apps can help your brand even when they’re not in use. Every time a user unlocks, scrolls, and engages with their mobile device, they’ll see your brand name, logo, and colors displayed on the screen next to their other apps. When they eventually do need your products or services, your name will likely be the first to come to mind.
Improve customer service and brand trust
Without sounding creepy, an app means your business is always with your customer, always ready to help, and always the same. Humans are creatures of habit, and when your business is continuously present and available, we start to develop the most powerful marketing driver in existence—trust. A solid mobile presence lets you always present your customers with the same face—an interface designed specifically to provide them with the best browsing experience possible.
Get personal
Thanks to modern phones’ location awareness, businesses can draw a perimeter around a certain area—like a store, a snack aisle, or an entire city—and deliver push notifications to customers within it. The creative possibilities for this are almost endless. A coffee shop could encourage customers to come warm up on a cold day; a real estate company could let passersby know a house is on the market; or a sponsor could message a stadium full of fans with a personalized, hyper-targeted message.
Now’s the time to go mobile with Red Letter Marketing.
If you’re thinking about entering the mobile marketing game, but aren’t sure where to get started, we can help. After all, we’ve seen mobile apps help many clients further their business goals over the years. Here’s what our lead developer, Dan, had to say about mobile apps:
“Our clients use mobile technologies to engage their customers around the world and around the clock. We’ve seen our clients increase sales, customer satisfaction, and brand recognition by taking on mobile strategies.” –Dan Ray, lead Software Developer at Red Letter Marketing
Want to learn more? Just give us a call or drop by for a chat, and we can help you find the path to mobile success.
