How People Use Smartphones for Online Shopping

By Mamie Patton | November 29, 2016

More and more consumers are using smartphones for online shopping. Are you adapting to suit their needs?

With more than half of all internet traffic coming from a mobile device, it’s more important than ever to make sure your website is primed for mobile viewing and mobile online shopping. The research below can be used to feed your mobile strategy, and even help you hone in on potential micro-moments that can be a tipping point to either purchase or exit.

online shopping

online shopping

The data is clear: if you plan on running a successful business website, it’s essential to optimize your user experience for mobile shopping. If you don’t, you’ll miss out on valuable leads and sales that are happening, increasingly, on the go.

Therefore, you’ll want to be sure to consider mobile optimization when you’re designing your website and optimizing it for search results. If your site is already well optimized for search engines, there are only a few additional things that you need to think about when optimizing for mobile devices, like:

Page speed

Because of hardware and connectivity issues, page speed is even more important for mobile users than desktop users. Beyond optimizing images, you’ll want to minify code, leverage browser caching, and reduce redirects.

Site design

“Above the fold” no longer has meaning in a world where we scroll endlessly. Make sure your website looks just as good on a phone as it does on a desktop.

Optimization

Remember that you’re working with less screen space when a user searches using a mobile device. To show off your best work in SERPS, be as concise as possible (without sacrificing the quality of the information) when creating titles, URLs, and meta descriptions.

Conclusion

Finally, ask yourself these questions: does your mobile marketing deliver an optimal experience to your customers and prospects? Is it giving them what they are looking for? Is your content helpful, intuitive, and easy to browse on a smaller screen?

If you can tweak your marketing strategy so that you can answer all those questions in the affirmative, you’ll be well on your way to becoming a go-to resource for your customers. That will be bad news for your competitors, and great news for your bottom line.