When is it appropriate to show multiple brand personalities in social media? Learn more about Facebook branding strategy below. A client had an interesting Facebook branding strategy question. Their events management business, based at a beautiful, unique location, hosts all kinds of events, from weddings to corporate meetings. They wanted our advice on one of […]
Tag: branding
Top 4 characteristics of great logo design
Modern consumers have more visual exposure to brands than ever before. This overexposure means it’s important to make sure your brand works on all platforms–and that means great logo design. Check out the 4 criteria below to ensure a fantastic logo design that has an effect on your audience. 1. Simplicity “Keep it simple, stupid.” […]
What is Branding, and How is it Different from Marketing?
What is Branding? Branding is the ongoing activity that creates experiences and strengthens the bonds between people and a company. In other words, it’s taking a brand and making something positive happen with it. It’s a verb. So the deeper question than “what is branding” is, what’s a brand? What’s this thing we’re going to […]
