RLM Marketing Madness 2016

By Greg Harron | March 22, 2016

We are excited to host the 2016 RLM Marketing Madness Tournament.  The tournament will be an epic battle for bragging rights among the top digital marketing tools available today.  The Tournament Selection Committee has been hard at work reviewing the potential participants and determining the top 16 seeds. The teams have been seeded based on current number of Twitter followers.

The Sweet Sixteen:  Round 1 Matchups

RLM Marketing Madness Tournament Bracket

We have some powerhouse programs in the field and some rising upstarts looking to deliver some big upsets. The first round sees several cross-discipline matchups, such as the intriguing #2/#3 battle of social analytics power Simply Measured vs SEO-focused SEMrush.  Looking ahead, there are also some very interesting potential second round matchups, such as possible head-to-head battles with social superstars HootSuite and Sprout Social as well as the chance for a Hubspot/Marketo marketing automation showdown!

The Round of 16 tips off on Wednesday March 23rd.  Each match up will be decided by a Twitter poll that will run for 24 hours from tip off.  The team with the most votes will advance to the next round. Make sure you follow the matchups on Twitter and place your vote for the marketing tool that you cannot live without!

All matchups will be decided on Twitter via a 24-Hour Twitter Poll.

ROUND 1 SCHEDULE

1 @Hootsuite  vs  4 @BuzzSumo – Tipoff Approximately 9:00am ET, Wed. March 23

2 @SproutSocial  vs 3 @Canva – Tipoff Approximately 9:30am ET, Wed. March 23

 

1 @Moz  vs  4 @UserTesting – Tipoff Approximately 10:00am ET, Wed. March 23

2 @SimplyMeasured  vs 3 @SEMrush – Tipoff Approximately 10:30am ET, Wed March 23

 

1 @GoogleAnalytics  vs  4 @ScreamingFrog – Tipoff Approximately 11:00am ET, Wed. March 23

2 @MailChimp  vs 3 @CrazyEgg – Tipoff Approximately 11:30am ET, Wed March 23

 

1 @Hubspot  vs  4 @Optimizely – Tipoff Approximately 1:00pm ET, Wed. March 23

2 @KissMetrics  vs 3 @Marketo – Tipoff Approximately 1:30pm ET, Wed March 23

 

This page will be updated with tournament results as they unfold.  Stay Tuned!

Follow RLM to stay up to date on all the tournament action.

Let the Madness begin!!!

#MarketingMadness