RLM Fast Forward: Social Media Edition

By Greg Harron | March 1, 2016

Welcome to the first installment of the RLM Fast Forward – our look at the latest trending topics and articles in the world of marketing that we think are worthy of forwarding to our colleagues and clients.  This edition will focus on the fast-changing world of social media as we highlight 5 recent articles that caught our eye.

  1. A map for the minefield. Common Small Business Social Media Mistakes to AvoidFor small business owners, social media is a playing field that can result in a lot of wasted time and energy if not approached in the right manner.  This article provides great advice addressing some of the most common missteps and how to avoid them as you begin your waltz through the social media minefield.  One of my top picks on the list – Mistake #9, Failing to Establish Social Media Metrics – you must ensure that you have a plan to evaluate your effectiveness.Read more here:
    10 Social Media Mistakes That Small Business Owners Make
  2. Does size really matter? Quality vs Quantity of Followers on Social MediaThis short but insightful podcast ponders the question of quantity versus quality when it comes to your following on social channels. The focus is now shifting from accumulating larger and larger numbers of followers to cultivating a truly engaged and passionate audience that will help amplify your content. The podcast also discusses what does (and does not) make for a potentially valuable, influential follower.Listen to the podcast here (Runtime: 3 minutes 33 secs):
    How Do You Measure Passion? Figuring The Value Of Social Media Followers
  3. Let’s get visual. Tools for Creating Quick Visuals for Social MediaAdding relevant custom images to your social posts can greatly boost engagement.  Content with images get 94% more views than content without images (Source:  jeffbullas.com).  So having the right resources to quickly and effectively develop visual content is critical to social media success. This article is titled 20 Killer Blogging Tools for Customizing Your Content but it is every bit as useful for social media content as it is for blogging. The piece offers a nice list of tools for quickly developing custom images to use in social media posts.  Tools, such as Canva, a free, easy-to-use graphics tool that offers templates specific to several types of social media posts and profile page images.There are some great tools here, however, do proceed with caution. There is potential to do more harm than good if the quality of your graphics is low.  Don’t just unleash any member of your team with this easy-to-use arsenal of graphic weapons or you may suffer injury from some friendly fire.  In other words, these tools can make it very easy for design-illiterate team members to design something that does not reflect well on your brand.  These tools should not be considered a replacement for graphic design expertise but rather a tool to better support your graphically-inclined team members.

    See the full list of tools here:
    20 Killer Blogging Tools for Customizing Your Content

  4. Tweet first, ask questions later (strike that, reverse it). Creating a Social Media PlanOne of the biggest issues that we see with clients dabbling in social media is that there is no method to the madness.  Sporadic communications with no clear target or objective won’t get you very far on social.  Before jumping in, take an extra second to aim.  It is important to first define who you are talking to, where they are hanging out (what social channels), what message you want to convey, and what action you want your audience to take. This article will help make sure you are asking all the right questions as you formulate your plan to infiltrate the social airwaves.Check out the full article here:
    6 Steps to Create a Bare Bones and Profitable Social Media Plan
  5. Numbers speak louder than words. The Statistical State of Social Media. If you are trying to drum up some support from decision makers to invest in social media or just trying to make some informed decisions for yourself, you may need to call for a little statistical back-up to help make your case.  The impressive stack of stats provided here can help build a better understanding of the current size and opportunity available across the social channels.This article covers a wide span of statistical information related to the current state of social media – for example, 70% of the US population now holds at least one social networking profile!  Social statistics are provided in a variety of areas, including:
    • Current and projected social media usage in the US and worldwide
    • Demographics of social media users
    • Social media metrics and measurement
    • Social media advertising
    • Social media use by large enterprises

    Get more great social stats here:
    47 Superb Social Media Marketing Stats and Facts

Thinking about ramping up your social efforts? Learn more about our social media services or contact us with any questions you may have about how best to tackle social media for your business.