Modern consumers have more visual exposure to brands than ever before. This overexposure means it’s important to make sure your brand works on all platforms–and that means great logo design. Check out the 4 criteria below to ensure a fantastic logo design that has an effect on your audience. 1. Simplicity “Keep it simple, stupid.” […]
Tag: designer
Responding to Client Feedback: Unreasonable Responses to Reasonable Requests
How agencies should respond to client feedback—and how they shouldn’t In our first discovery meeting with a new client, we discovered how badly the company’s previous web design company had treated it. As a new website had taken shape, the client had posed reasonable questions concerning some of the creative decisions made by the designers. Among […]