Tracing the root cause of a technical glitch can be fiendishly complex. Here’s why. A client asked us to fix a glitch with their website’s translation function. Our mission to diagnose and cure the problem illustrates how the complexity of the web makes it difficult to gauge the scope of a solution in advance. We […]
Category: In the News
The social distancing tips you haven’t thought of
We asked our team for suggestions on dealing with being all boxed up at home. They had a million ideas because we’ve been doing “work from home” for almost 2 years. Our experience gives us the authority to tell you what to do. Side projects are good, especially if they’re a little bit off. Sitting […]
Happy Birthday Google!
Google turns 20. In two brief decades, it built the second most powerful brand in the world, behind Apple. It transformed a misspelled math term into a verb – just google to find the correct spelling. Thankfully, founders Sergey Brin and Larry Page dropped the original name, which was BackRub. “Hey, did you BackRub that […]
WordPress Cybersecurity Alert: Massive Attack Targeting WordPress Websites
“The most aggressive campaign we have seen to date” Early Tuesday morning, WordFence, a WordPress cybersecurity service, posted an alert of a massive brute force attack campaign that was mounting by the second. By the time the world started waking up, the campaign had peaked at 14 million attacks per hour. This means that this WordPress […]
Smartphones in Bathrooms: The Naked, (Icky) Truth
69% of Americans admit to using their smartphones in bathrooms. “I can’t live without my phone!” Let’s face it, most of us are guilty of saying this. But maybe we’re taking it a bit too far. A recently conducted study revealed that majority of Americans are guilty of using their smartphones in bathrooms. Check out our […]
Are people still watching TV? Nielsen says yes
Experts have long predicted that TV and radio will lose a Darwinian battle to subscription on-demand services like Netflix. But Nielsen’s latest report shows TV’s still going strong. The recent Nielsen Q1 2016 Total Audience Report indicates the media evolution trend is continuing. However, broadcast—that’s TV and radio combined—is still the most powerful medium. For […]
Social media roundup: 5 must-read social media marketing posts
The world of social media changes fast. Here are 5 recent social media marketing articles (and podcasts) that caught our eye, and their main takeaways. 1. A map for the minefield. For small business owners, social media marketing is a playing field that can result in a lot of wasted time and energy if not […]
Volkswagen Emission Scandal: A Great Brand Gone Bad
The Volkswagen emission scandal is the latest example of a company that seriously damaged its brand credibility. Can Volkswagen ever recover its customers’ trust? Volkswagen managed to seriously damage over 50 years of brand credibility with their stupid “diesel dupe” software scandal. Share value has fallen over 30% since news of the debacle broke. Trust will […]
