Why your business is not “too small to be hacked.” When many business owners read about huge cyberattacks like the one that hit Equifax, they’re interested, but not overly worried. They tend to believe that they, themselves aren’t at risk for a similar breach, because their business isn’t “big enough” to attract the attention of […]
Author: Avery Hocutt
GDPR Compliance Is Mandatory For All Websites: Are You Prepared?
The GDPR has been implemented for a month. Here’s what’s changed. The Internet would like to apologize for all the scary-sounding warnings you received over the last month or two. You know the ones we’re talking about. There’s something saying “Our privacy policy has changed” and there’s something else about yadda yadda yadda. Also: the […]
How to clean up your digital marketing strategy for summer
If you’re like us, summer probably has you ready to pack a cooler, hop in the car, and hit your nearest beach, lake, or cookout. But before you break out the shorts and burgers, take some time to reevaluate your digital marketing strategy. Summer is a fantastic time of year to get rid of digital […]
Learning from Others’ Mistakes: What Every Business Can Learn from the Equifax Hack
The Equifax hack was one of the worst cybersecurity breaches in American history. Here’s how it happened: hackers entered the Equifax servers through Apache Struts, a popular open-source development framework for Web applications. The Equifax hack ultimately compromised the personal data of over 143 million people, or about half the U.S. population. By now, we […]
Mobile apps can help grow your business. Here’s how.
Not so long ago, only huge corporations and nationally-recognized brands were interested in building their own mobile apps. Nowadays, though, companies of all sizes are using their own mobile apps to keep their customers engaged on the go. With mobile app revenue slated to hit $189 billion in the next decade, there’s never been a […]
4 Reasons Why a Website Maintenance Service is a Good Idea
Your new website is finally launched. Time to kick back and relax, right? Unfortunately, it’s not that easy. The moment your gleaming new site goes live, various forces are already starting to pick away at it. Hackers poke at your infrastructure. Updates bob around, promising to make things better, yet often failing to do so. […]
What is location-based SEO? How to rank for your city, state, or region
Top 5 tips to master location-based SEO In the caveman days of SEO, when we were all just sitting around banging digital sticks together, trying to figure out how the darn thing worked, broad keywords were all the rage. It wasn’t unusual to see a domain name that said, simply, “gardener.com.” Location-based SEO wasn’t on […]
Website ADA Compliance: Should You Be Worried?
Understanding website accessibility The Americans with Disabilities Act (ADA) is one of America’s most comprehensive pieces of civil rights legislation. Established in 1990, the ADA lays out detailed standards for public accommodation for the disabled, among other things. As the digital world began to evolve, a new question began to arise: Does the ADA apply […]
5 Qualities of a Great SEO Company
Searching for an SEO company? Look for these 5 key traits. SEO is a powerful strategy that can be used to elevate your search rankings and boost your sales. Unfortunately, many SEO agencies lack the skills and experience to implement SEO effectively. Below are 5 characteristics of a great SEO company. 1. They tell you […]
WordPress Cybersecurity Alert: Massive Attack Targeting WordPress Websites
“The most aggressive campaign we have seen to date” Early Tuesday morning, WordFence, a WordPress cybersecurity service, posted an alert of a massive brute force attack campaign that was mounting by the second. By the time the world started waking up, the campaign had peaked at 14 million attacks per hour. This means that this WordPress […]
How to Drive More Business through LinkedIn Lead Generation Forms
B2B sales get easier with LinkedIn lead generation forms. Ever tried to fill out a long, boring web form on your mobile phone? One glance at a dozen boxes to fill out makes you want to revisit that how-to video on getting rid of carpet stains. That’s why we’re psyched about the new LinkedIn lead […]
