“The most aggressive campaign we have seen to date”
Early Tuesday morning, WordFence, a WordPress cybersecurity service, posted an alert of a massive brute force attack campaign that was mounting by the second. By the time the world started waking up, the campaign had peaked at 14 million attacks per hour. This means that this WordPress cybersecurity breach is, according to WordFence, “the most aggressive brute force attack in WordPress history.”
In a brute force attack, automated software is used to generate a vast number of consecutive guesses for certain data. So far, the vast majority of attempts have been unsuccessful. However, the scope of this particular attack sets it apart from the rest.
What to do
If you already have RLM’s OverSite™ website maintenance, there is no need to worry—we have already made the necessary updates for you.
If you do not have OverSite or a similar web patch and update service, quickly make the following changes:
- Update your password to something more complex. The password generator tool on the “Your Profile” screen is a great resource. Don’t use any password that you have used before on WordPress.
- If you have an admin-level account that has the default username “admin”, change it.
- Delete any unused accounts, especially unused admin accounts. The less “doorways” you have to your website, the lower the chance of an unauthorized entry.
Understanding WordPress Cybersecurity
As the attack continues to unfold, it’s important to spread the word so that others can take action. Be sure to spread the news via social media and similar channels. Secondly, be sure to investigate firewalls and other security measures which can strengthen your security. Finally, consider investing in a regular website maintenance service. When your site is regularly patched and updated, your risk for a cyberattack significantly decreases.
A note: WordPress is the most popular content management system in the world, and supports more than 60 million websites. WordPress cybersecurity breaches of this kind are usually due to poor website management, not the platform itself.
If you would like to discuss the status of your website, please feel free to give us a call.
Experts have long predicted that TV and radio will lose a Darwinian battle to subscription on-demand services like Netflix. But Nielsen’s latest report shows TV’s still going strong.
The recent Nielsen Q1 2016 Total Audience Report indicates the media evolution trend is continuing. However, broadcast—that’s TV and radio combined—is still the most powerful medium. For now.
TV and radio may not dominate the universe the way they once did, and statistics show they continue to lose share. But the chart below confirms their staying power as a resource to reach an audience. If you’re seeking to build awareness with the Boomer generation — who also have the deepest pockets — live TV still holds a 53% share of time spent. Combine TV and AM/FM radio (not streaming services), and you’re looking at 70% of a Boomer’s daily media consumption. Conversely, if your targets are 18-34, you’re better off reaching them digitally and by subscription video. In fact, the average time per day spent on digital devices in this age group grew 74% in the last 2 years. But still, live television and radio claim a 46% share for the younger generation.
Somehow, AM/FM radio still hangs in there at 17%, though its audience skews older. 18-34 year olds spend an average of 10:19 minutes per day listening to radio. 50-64 year olds top the average at 15:09.
So what does this mean for your strategic planning and your media commitments?
Broadcast is still a powerful tool to build awareness. That awareness gets translated to better engagement when customers seek your brand in digital mediums. But it’s more important than ever to be well informed. Aim carefully before you fire off precious media dollars, because the landscape is shifting constantly.
The world of social media changes fast.
Here are 5 recent social media marketing articles (and podcasts) that caught our eye, and their main takeaways.
1. A map for the minefield.
For small business owners, social media marketing is a playing field that can result in a lot of wasted time and energy if not approached in the right manner. Common Small Business Social Media Mistakes to Avoid provides great advice addressing some of the most common missteps and how to avoid them as you begin your waltz through the social media minefield. One of my top picks on the list is Mistake #9, Failing to Establish Social Media Metrics. It’s crucial that you have a plan in place to evaluate your social media success.
2. Does size really matter? Quality vs. quantity of followers
How Do You Measure Passion? Figuring The Value Of Social Media Followers is a short-but-insightful podcast that ponders the question of quantity versus quality when it comes to your following on social channels. The focus is now shifting from accumulating larger and larger numbers of followers. Now, it’s more important to cultivate a truly engaged and passionate audience that will help amplify your content. The podcast also discusses what does (and does not) make for a potentially valuable, influential follower.
3. Let’s get visual: Tools for creating quick social visuals
Adding relevant custom images to your social posts can greatly boost engagement. Content with images get 94% more views than content without images. So, having the right resources to quickly and effectively develop visual content is critical to social media success. 20 Killer Blogging Tools for Customizing Your Content is every bit as useful for social content as it is for blogging. The piece offers a nice list of tools for quickly developing custom images to use in social posts.
4. Tweet first, ask questions later (strike that, reverse it).
One of the biggest issues that we see with clients dabbling in social media marketing is lack of method to the madness. Sporadic communications with no clear target or objective won’t get you very far. Before jumping in, take an extra second to aim. It is important to first define who you are talking to, where they are hanging out, what message you want to convey, and what action you want your audience to take. 6 Steps to Create a Bare Bones and Profitable Social Media Plan will help make sure you are asking all the right questions as you formulate your plan to infiltrate the social airwaves.
5. Numbers speak louder than words.
If you are trying to drum up some support from decision makers to invest in social media, you may need to call for a little statistical back-up to help make your case. The impressive stack of stats provided in Pew Research Center’s Social Media Update 2016 can help build a better understanding of the current size and opportunities available across social channels. This article covers a wide span of statistical information related to the current state of social. For example, 70% of the US population now holds at least one social networking profile!
Get social media marketing help with Red Letter Marketing
Thinking about ramping up your social efforts? Learn more about our social media services or contact us with any questions you may have about how best to tackle social media marketing for your business.
The Volkswagen emission scandal is the latest example of a company that seriously damaged its brand credibility. Can Volkswagen ever recover its customers’ trust?
Volkswagen managed to seriously damage over 50 years of brand credibility with their stupid “diesel dupe” software scandal. Share value has fallen over 30% since news of the debacle broke. Trust will take years to rebuild. And who knows how many missed sales are out there. The Volkswagen emission scandal is a prime example of a brand that spent years building customer trust, only to throw it all away.
The first rule of branding: Do no harm.
A quick perusal of the VW corporate site reveals no brand purpose, mission or vision statement. The only overarching corporate mission is growth. That’s not to say the brand elements don’t exist. But when an organization does not clearly proclaim them internally and externally, it suggests they don’t take them too seriously.
When your business focus lacks the foundational grounding of purpose, mission, values and character, employees will take the short, easy route. They won’t focus on what’s good for the long-term prosperity of the brand.
As Berthold Huber, Deputy Chairman of the Volkswagen Supervisory Board, said: “The test manipulations are a moral and political disaster for Volkswagen. We can only apologize and ask our customers, the public…our investors to give us a chance to make amends.” Unfortunately, that chance he’s asking for is going to be very, very expensive.
As a result, poor brand management has cost the company billions. “We will review all planned investments, and what isn’t absolutely vital will be canceled or delayed,” Volkswagen CEO Matthias Mueller told workers at Volkswagen’s headquarters in Wolfsburg, Germany. “And that’s why we will readjust our efficiency program. I will be completely clear: this won’t be painless.”
The Bottom Line:
Branding is first and foremost a risk management tool. VW’s emissions-cheating software should have gotten no further than a tasteless joke in a lower-management meeting. Due to poor branding ethics, it cheated thousands of its customers, and seriously weakened an asset decades in the making. Branding is serious risk management for your business. Ignore it at your own peril.
Interested in learning more about brand strategy as a risk management tool? Give us a call.