Research and data are the lifeblood of great marketing. When you conduct marketing research, you can go two ways. You can either gather primary research data, which is new information specifically collected for your immediate research needs. Or, you can use secondary marketing research sources, or data that’s collected by others. The information you need […]
Category: Market Research
Market Research: Friend or Foe?
Oh come on—of course market research is our friend. But some folks (particularly creative types) think of market research as a dastardly plot conceived by zombie hordes of humorless quants on a mission to destroy everything that is vibrant and alive in commercial communication. Why does anybody think this? Well, one theory is that these […]
Are people still watching TV? Nielsen says yes
Experts have long predicted that TV and radio will lose a Darwinian battle to subscription on-demand services like Netflix. But Nielsen’s latest report shows TV’s still going strong. The recent Nielsen Q1 2016 Total Audience Report indicates the media evolution trend is continuing. However, broadcast—that’s TV and radio combined—is still the most powerful medium. For […]
NC Businesses: Today’s Marketing is Complex
We wanted to learn what’s important to NC businesses when it comes to marketing. So we conducted an informal survey to discover common threads of thought. If you’ve ever felt like the tidal wave of new marketing technologies and media is overwhelming, you’re not alone. NC businesses report their top marketing challenges are generating leads, […]
