Research and data are the lifeblood of great marketing. When you conduct marketing research, you can go two ways. You can either gather primary research data, which is new information specifically collected for your immediate research needs. Or, you can use secondary marketing research sources, or data that’s collected by others. The information you need […]
Tag: market research
Market Research: Friend or Foe?
Oh come on—of course market research is our friend. But some folks (particularly creative types) think of market research as a dastardly plot conceived by zombie hordes of humorless quants on a mission to destroy everything that is vibrant and alive in commercial communication. Why does anybody think this? Well, one theory is that these […]
