If you’re going to cut down trees to make a sales kit, it should be a really good sales kit.
Carolina Container is a regional market leader in the business of boxes—the plain brown kind used to ship product. When the company came to Red Letter, however, they needed help building up their packaging division. They had been making branded, in-store packaging for some pretty impressive clients, but had yet to aggressively market this capability. Nothing less than a whole new brand would do. We built a new one from the ground up, including a new name, logo, brand position, website—and sales kit. The company was to be called CaroCon. Their sales team needed a dazzling set of sell sheets in a beautifully designed package.
Our designers and copywriters created a stunning series of two-sided sell sheets, finely printed on quality paper and presented in an elegant folder. The sales team hit the road, proud to be showcasing their capabilities in such an impressive way.
CaroCon’s sales force was so happy to be handing out this gorgeous kit that they needed to order more within 30 days. Meanwhile, the introduction of the brand on a new website (supported by a pay-per-click campaign) generated 18 qualified leads in the first 4 weeks. Needless to say, this is powerful performance for a brand new brand.