Give them something first. Content marketing draws prospects in by providing something of value—usually information or expertise. Think of it this way: while your company has a product or service for sale, it also possesses a body of knowledge that can be packaged and given away like a free sample. When your prospects learn something […]
Service Category: Strategy
Brand Strategy
Beloved by CFOs everywhere, EBIDTA (Earnings Before Interest, Depreciation, Taxes and Amortization) is the shining, indisputable measure of the health and profitability of a business. When EBIDTA is good, business is good. Companies with the kind of EBIDTA that accountants brag about at parties are far more likely to be the companies with clearly defined, […]
Marketing Strategy
The most important part of marketing is also the most misunderstood. Probably the most common error perpetrated by those who seek a strategy is to draw up a list of stuff and bestow upon said list the hallowed label: Strategy. The thinking is: if we have identified, say, a website refresh and a social media […]
