Advertising only reaches people who drive, read, listen to the radio or watch TV.
That covers just about everybody, or at least everybody who’s got money. Why not talk to them in those moments when they’re not bouncing around the web? It does happen, you know.
People engage with stuff that’s interesting—including ads.
If it’s fun or informative or otherwise worthwhile, folks will pay attention. And we’re not just talking about Super Bowl commercials. A really good flyer left in a dentist’s waiting room can do wonders. You need a team (*cough* us *cough*) that can imbue even dental floss with humor, or drama, or some other captivating quality.
Traditional ads build the awareness that precedes consideration.
If you want people to consider doing business with you (and in our experience, everybody does), they are much more likely to put you on the short list if they have heard about your company before they started the list. People carry around thoughts, opinions and ideas about brands whether they realize it or not. They can’t help it! The “tradition” of traditional advertising is getting your brand included in that mental lazy Susan of brands spinning in your target’s imagination. When they’re getting ready to buy, they’d rather deal with a company they know, if only slightly.
You’ve crafted a powerful message. Now consider the messenger.
Media selection can make or break even the most compelling communications. Smart media strategy considers not only where your audience can be expected to see your message but also which medium will most powerfully express it. Because media experts are seen poring over reams of data about market zones and viewing habits, some conclude that media is merely a numbers game. But really good media strategists—like ours—bring not only their smarts, but their imaginations to the task of getting messages to the right people at the right time.