Advertising

Advertising only reaches people who drive, read, listen to the radio or watch TV.

That covers just about everybody, or at least everybody who’s got money. Why not talk to them in those moments when they’re not bouncing around the web? It does happen, you know.

People engage with stuff that’s interesting—including ads.

If it’s fun or informative or otherwise worthwhile, folks will pay attention. And we’re not just talking about Super Bowl commercials. A really good flyer left in a dentist’s waiting room can do wonders. You need a team (*cough* us *cough*) that can imbue even dental floss with humor, or drama, or some other captivating quality.

Traditional ads build the awareness that precedes consideration.

If you want people to consider doing business with you (and in our experience, everybody does), they are much more likely to put you on the short list if they have heard about your company before they started the list. People carry around thoughts, opinions and ideas about brands whether they realize it or not. They can’t help it! The “tradition” of traditional advertising is getting your brand included in that mental lazy Susan of brands spinning in your target’s imagination. When they’re getting ready to buy, they’d rather deal with a company they know, if only slightly.

You’ve crafted a powerful message. Now consider the messenger.

Media selection can make or break even the most compelling communications. Smart media strategy considers not only where your audience can be expected to see your message but also which medium will most powerfully express it. Because media experts are seen poring over reams of data about market zones and viewing habits, some conclude that media is merely a numbers game. But really good media strategists—like ours—bring not only their smarts, but their imaginations to the task of getting messages to the right people at the right time.

Sales Collateral

Pixels have not replaced paper, which retains its power to persuade.

There comes a moment in a sales call when it’s time for your rep to place on the table a well-designed brochure or sell sheet. The prospect picks it up, and even a quick glance tells him or her something substantive about your company. Before digging in to whatever the piece actually says, its physical presence communicates in a way that is hard to describe but unmistakable to experience.

And let’s not forget the ink.

The ink, after all, conveys real information about your company. As with all communication, it can perform its task with pizazz—or it can fizzle. This is where our writers and designers make the difference. They crave the challenge of taking everything they’ve learned about your brand, your product, and your customer, and carefully place it on a page. If the presentation is sharp and succinct, they have the satisfaction of knowing it will produce results.

 

We can show you some great collateral, starting with our own.

Our business development team never leaves the building without a Red Letter sales kit or two. They’d be happy to drop by and show it to you. If you’re shy, we can drop one in the mail. We do show off some of our snappy sales kits on this site, so check those pages out, even though it means you’ll be missing the special feel of paper and ink, at least for now. Whatever works for you!