Advertising only reaches people who drive, read, listen to the radio or watch TV. That covers just about everybody, or at least everybody who’s got money. Why not talk to them in those moments when they’re not bouncing around the web? It does happen, you know. People engage with stuff that’s interesting—including ads. If it’s […]

Pixels have not replaced paper, which retains its power to persuade. There comes a moment in a sales call when it’s time for your rep to place on the table a well-designed brochure or sell sheet. The prospect picks it up, and even a quick glance tells him or her something substantive about your company. […]