Computers can do things humans can’t. But they still need humans to tell them how.

Custom Development

Some humans are better than others at telling computers what to do.

There are several qualities you look for in a good developer. The easiest to identify is their mastery of the most powerful and commonly used languages. If you find someone with a strong command of PHP, SQL, jQuery, JavaScript, and Ruby, you are on the right track. But among this crowd of folks with coding skills are the special breed who understand not just how computers work, but how a business works—and how to reach its goals elegantly and efficiently.

Our developers are the good kind.

Any good developer can think of twelve possible solutions to your problem. The best developers are artists at determining which of many possible methods is going to deliver the strongest solution to your specific problem. These developers (the only kind we hire) know how to use their knowledge of the client’s goals, the target’s wishes and the rules of information management to create a solution that delivers what everybody needs in the most efficient way possible.

If they’re so smart, why do they ask so many questions?

Glad you asked. It’s the question-asking part that makes our developers the genii they are. (We could have used the word “geniuses” but “genii” is also correct and way more fun.) Our developers will ask you more questions than you thought language could generate—about how your business operates, and what its goals are, and whether you’ve got a clunker of an application rattling around your steam-powered servers already. Our developers don’t stop asking questions until you physically throw them out of the building. And even then they’re muttering questions as they walk to the car. It can be annoying, but it’s the surefire way to build you the best application possible.

Our plans fix problems before they happen.

Computers seem smart—but that is something of an illusion. (Consider that they’re too stupid to even ask for a paycheck.) Computers only seem smart because they are executing the instructions of developers. Those instructions are complex. Good developers think of every possible complication before they start pounding out code. That’s why ours put together a rock-solid plan, first. This way, all the bad stuff happens only in our imagination, not in real life. Worlds of pain are thus averted.

We’re joined at the cranium with a technology company.

As we mention elsewhere on this site, Red Letter originated as a department within IT services firm Dynamic Quest. While we are now a separate entity, we still work with Dynamic Quest and its battalion of developers all the time. (If this were a sci-fi movie, there’d be a tele-porter between the two companies to make personnel exchange even easier than it already is.) We mention this because even though Red Letter Marketing has a staff of able developers, we are always ready to augment our team with experts from Dynamic Quest. We are a marketing company through and through, with our clients’ prosperity as our primary reason to get out of bed in the morning. But we are also deeply knowledgeable about technology, and that is a very good thing, given the union of technology and marketing that has been growing closer for a while now.

How do you know when you need development?

Look for these symptoms:

  • You’ve got a great idea but little or no development expertise
  • You’ve got one employee who knows how everything is cobbled together, and that employee regularly crosses busy intersections
  • You’ve got a great application (or idea for one) but it’s not mobile

If any of those situations applies to you, it’s time we talked.