Drive More Business through LinkedIn’s New Lead Generation Ads

By Karllo Mayordomo | November 9, 2017

B2B sales get easier with LinkedIn’s new lead generation ads.

Ever tried to fill out a long, boring web form on your mobile phone? We didn’t think so. One glance at a dozen boxes to fill out and suddenly you’d rather revisit that how-to video on using toothpaste to get rid of carpet stains.

LinkedIn has launched a new ad format that eliminates hassles and allows your prospects to get right down to business. We have been testing campaigns for a number of Red Letter clients, and the results are promising.

Here are the top 3 reasons to test Lead Gen ads now.

#1 B2B marketers can address the greatest hurdle to conversion: pesky lead forms.

LinkedIn’s new format drastically reduces the peskiness factor. Here’s how it works:

  1. Grab the viewers’ attention through an eye-catching visual and compelling headline

Linkedin Ad

 

  1. Bring them to a form already populated with information from LinkedIn

Red Letter Marketing - Linkedin Leads

 

  1. Confirm their entry with Thank-You page, and an option to visit your website for more content

Red Letter Marketing - Linkedin Leads

You’ve still got to have an engaging message. But once you’ve got their attention with a grabber, moving them along to conversion is a lot smoother.

#2 Tap into LinkedIn’s vast user base to expand your reach globally.

LinkedIn’s audience is huge, and they used the platform for important decisions:

  • LinkedIn has over 500,000,000 users to date
  • LinkedIn is active in over 200 countries and territories globally
  • 4 out of 5 LinkedIn members drive business decisions

#3 Reach your best prospects and eliminate media waste through LinkedIn’s super-granular targeting options.

Here are just a few of the characteristics that we can use to focus your target:

Red Letter Marketing - Linkedin Leads Specification

Much less pesky. Much more targeted.

This new format is a huge improvement. Needless to say, you should always evaluate a new digital marketing tool in the context of your business goals and marketing strategy. If there’s a match, your business will be able to more precisely target prospects, and make it easy for them to express interest.