Christmas in July: Why Your Business Should Prepare for the Holidays in Summer

By Mamie Patton | July 15, 2016

You’re probably familiar with the phrase “Christmas in July”, a phrase used loosely to describe summer indulgences. It holds an actual function for countries in the southern hemisphere, whose seasons are reversed. And though we find ourselves on the top half of the planet, we are thinking about the holidays even in the 90+ degree heat and a longing to be on the beach or by the pool.

A little planning now makes you smarter in December.

At Red Letter Marketing, we start holding meetings and discussing our holiday plans six months ahead of time, and we recommend you do the same. Ideally, it gets you ahead of the game—no competing for holiday resources, no employees out who’re necessary to complete projects, no last minute dashes for this or that. But to be honest, it simply keeps you on track. It keeps that feeling of “we never have enough time around the holidays” away.

Starting early leaves more time for creativity.

Our recommendation comes out of experience. In the early days of our company, we scrambled. That’s not to say things don’t get hectic still, but it helps greatly when you know in what direction to panic. Brainstorming for ideas in July means they’ll be solidified by summer’s end. Then you’ve got fall for execution, when nearly all employees are in the office. Since holiday projects come secondary to actual client work, it’s good to have these projects in queue for when employees have downtime, or simply need to work on something different for a bit. You’ll be surprised how much cooking gets done on the back-burner.

It doesn’t matter what your line of work may be. Marketing or otherwise, you’re likely responsible to clients, partners, friends, or supporters of some kind. Show them your organizational prowess. Plan ahead.

Oh, and Merry Christmas.

— Red Letter Marketing