You’re probably familiar with the phrase “Christmas in July”, a phrase used loosely to describe summer indulgences. It holds an actual function for countries in the Southern hemisphere, whose seasons are reversed. And though we find ourselves on the top half of the planet, we are thinking about the holidays even in the 90+ degree heat. A business tip we always follow: prepare for the holidays in the summer.
Business tip: A little planning now makes you smarter in December.
At Red Letter Marketing, we start holding meetings and discussing our holiday plans six months ahead of time, and we recommend you do the same. Ideally, it gets you ahead of the game—no competing for holiday resources, no employees out who are necessary to complete projects, no last minute dashes for this or that. It also simply keeps you on track, so your entire team can be less stressed out.
Starting early leaves more time for creativity.
Our recommendation comes out of experience. In the early days of our company, we scrambled. That’s not to say things don’t still get hectic, but it helps greatly when you know in what direction to panic. Brainstorming for ideas in July means they’ll be solidified by summer’s end. Then you’ve got fall for execution, when nearly all employees are in the office. Since holiday projects come secondary to actual client work, it’s good to have these projects in queue for when employees have downtime, or simply need to work on something different for a bit. You’ll be surprised how much cooking gets done on the back-burner.
It doesn’t matter what your line of work may be. Marketing or otherwise, you’re likely responsible to clients, partners, friends, or supporters of some kind. Show them your organizational prowess. Plan ahead.
Oh, and Merry Christmas.
This business tip is brought to you by Red Letter Marketing.