Blog

By Avery Hocutt | April 20, 2018

The Equifax hack was one of the worst cybersecurity breaches in American history. Here’s how it happened: hackers entered the Equifax servers through Apache Struts, a popular open-source development framework for Web applications. The hackers ultimately made off with the personal data of over 143 million people, or about half the U.S. population. By now, […]

By Avery Hocutt | April 9, 2018

Not so long ago, only huge corporations and nationally-recognized brands were interested in building their own mobile apps. Nowadays, though, companies of all sizes are using their own mobile apps to keep their customers engaged on the go. With mobile app revenue slated to hit $189 billion in the next decade, there’s never been a […]

By Avery Hocutt | March 30, 2018

Your new website is finally launched. Time to kick back and relax, right? Unfortunately, it’s not that easy. The moment your gleaming new site goes live, various forces are already starting to pick away at it. Hackers poke at your infrastructure. Updates bob around, promising to make things better, yet often failing to do so. […]

By Avery Hocutt | March 9, 2018

Top 5 tips to master location-based SEO In the caveman days of SEO, when we were all just sitting around banging digital sticks together, trying to figure out how the darned thing worked, broad keywords were all the rage. It wasn’t unusual to see a domain name that said, simply, “gardener.com,” or a paid search […]

By Avery Hocutt | February 13, 2018

Understanding website accessibility The Americans with Disabilities Act (ADA) is one of America’s most comprehensive pieces of civil rights legislation. Established in 1990, the ADA lays out detailed standards for public accommodation for the disabled, among other things. As the digital world began to evolve, a new question began to arise: Does the ADA apply […]

By Avery Hocutt | January 24, 2018

Searching for an SEO company? Look for these 5 key traits. SEO is a powerful strategy that can be used to elevate your search rankings and boost your sales. Unfortunately, many SEO agencies lack the skills and experience to implement SEO effectively. Below are 5 characteristics of a great SEO company. 1. They tell you […]

By Avery Hocutt | December 21, 2017

“The most aggressive campaign we have seen to date” Early Tuesday morning, WordFence, a WordPress cybersecurity service, posted an alert of a massive brute force attack campaign that was mounting by the second. By the time the world started waking up, the campaign had peaked at 14 million attacks per hour. This means that this WordPress […]

By Mike Turner | December 4, 2017

It’s time to consider the many ways Christmas trees can be used once the holidays are over. Poor Christmas trees. They spend a whole season being decorated and adored; then, when the festivities are over, they’re left out by the curb. This year, we say, enough is enough, and look to answer one of life’s […]

By Mike Turner | November 20, 2017

We get a lot of new clients whose first request is that we do something about their website. They don’t like it any more. (Or they hated it from day one.) As we get started on transforming their site, we often discover common website mistakes that can hurt businesses. If we were obnoxious snarksters, we’d […]

By Avery Hocutt | November 9, 2017

B2B sales get easier with LinkedIn lead generation forms. Ever tried to fill out a long, boring web form on your mobile phone? We didn’t think so. One glance at a dozen boxes to fill out, and suddenly, you’d rather revisit that how-to video on using toothpaste to get rid of carpet stains. Fortunately, the […]

By Mamie Patton | August 23, 2017

“So, who’s managing the back end of your web site?” “Oh, we got a guy.” And thus strike the gongs of doom. More often than we’d like, clients come to us because they used “A guy.” It conjures images of a self-taught, one-man shop working out of his basement to make websites on the cheap. […]

By Mike Turner | February 16, 2017

Amazingly, some stock photography doesn’t suck. So why hire a pro for professional photography shots? There was a time when every single stock photograph in the whole universe was an embarrassment to the very idea of imagery. I am still haunted by the memory of disturbingly phony models posing stiffly, their unnaturally white teeth glaring […]

By Mike Turner | December 7, 2016

For this year’s holiday blog, we present our observations on yuletide traditions that are mildly confusing. All of us at Red Letter Marketing adore holiday customs and lore—even when we’re not really sure what they mean. Some traditions have been around so long that we in the 21st century find ourselves befuddled by them. For […]

By Mamie Patton | November 29, 2016

More and more consumers are using smartphones for online shopping. Are you adapting to suit their needs? With more than half of all internet traffic coming from a mobile device, it’s more important than ever to make sure your website is primed for mobile viewing and mobile online shopping. The research below can be used […]

By Mamie Patton | November 15, 2016

Brands have a lot to learn about engaging on social media. Sprout Social recently surveyed over 1,000 Facebook, Twitter and Instagram users to learn what social media branding actions drive them away, and what entices them to become followers. The survey, called the Q3 2016 Sprout Social Index, reveals important information about brands and social […]

By Mamie Patton | October 18, 2016

69% of Americans admit to using their smartphones in bathrooms. “I can’t live without my phone!” Let’s face it, most of us are guilty of saying this. But maybe we’re taking it a bit too far. A recently conducted study revealed that majority of Americans are guilty of using their smartphones in bathrooms. Check out our […]

By Olaf Ebert | October 4, 2016

The difference between a smart business decision and a disastrous one can come down to whether you have the right secondary marketing research on hand. Research and data are the lifeblood of great marketing. When conducting marketing research, you can go two ways: Either you gather primary research data, which is new information specifically collected […]

By Mamie Patton | September 20, 2016

Apps aren’t just for games and social media any more. Mobile app marketing unlocks a whole new world to drive brand engagement. The infographic below shows that smartphone use should really be called “app-phone” use. Even though the most popular apps are listed here, there are endless opportunities for companies to engage customers with helpful […]

By Mamie Patton | August 16, 2016

When is it appropriate to show multiple brand personalities in social media? Learn more about Facebook branding strategy below. A client had an interesting Facebook branding strategy question. Their events management business, based at a beautiful, unique location, hosts all kinds of events, from weddings to corporate meetings. They wanted to know, with these very […]

By Mike Turner | August 9, 2016

Oh come on—of course market research is our friend. But some folks (particularly creative types) think of market research as a dastardly plot conceived by zombie hordes of humorless quants on a mission to destroy everything that is vibrant and alive in commercial communication. Why does anybody think this? Well, one theory is that these […]

By Greg Harron | August 3, 2016

The internet has become a massive black hole of content. Here are some content marketing tips that can help you execute a smart content strategy in spite of it. It’s all too common for companies to make huge investments in content that just isn’t consumed. Beautifully created content is getting lost in cyberspace—dropped off on […]

By Mamie Patton | July 15, 2016

You’re probably familiar with the phrase “Christmas in July”, a phrase used loosely to describe summer indulgences. It holds an actual function for countries in the Southern hemisphere, whose seasons are reversed. And though we find ourselves on the top half of the planet, we are thinking about the holidays even in the 90+ degree […]

By Mamie Patton | July 8, 2016

It’s long been predicted that TV and radio will lose a Darwinian battle to subscription on demand services like Netflix, Hulu, Pandora, etc. But Nielsen’s latest report shows TV’s still going strong. The recent Nielsen Q1 2016 Total Audience Report indicates the media evolution trend is continuing. However, broadcast—that’s TV and radio combined—is still the […]

By Mike Turner | June 22, 2016

Is the client always right? Well…no. Here’s how to spot when a client is going against their own best interests, and how to say no (politely).  How to say no to a client? And when is it appropriate to do so? Sometimes, it isn’t appropriate. For instance, consider this scenario. Client: Shouldn’t the email blast […]

By Mamie Patton | June 8, 2016

The classic marketing mix is referred to as the 4 Ps of Marketing: Product, Price, Place, and Promotion. It originated in 1960, and over time marketers added additional P’s, like Packaging, People, and so on. I once worked for a corporation that used 10 P’s. (No, I can’t recite them). Whatever the number, the point was to […]

By Mamie Patton | June 3, 2016

What’s On Your Whiteboard? Every desk at Red Letter Marketing has at least three screens on display: multiple computer monitors, smart phones, and tablets. But our favorite brainstorming and puzzle solving tool is the good old whiteboard. Our main conference room has a 14-foot whiteboard that inspires team members and clients alike to bigger thinking. […]

By Mamie Patton | May 20, 2016

Here’s a business cybersecurity story that happens all too often. A financial services company provides a website portal for their clients to access their investment accounts. Clients visit frequently to review their accounts and browse the company’s rich library of helpful information. One afternoon, while the company president is at lunch with a client, he receives […]

By Mike Turner | April 21, 2016

For our four-year anniversary, we bought ourselves a new logo. And yes, “bought” is the correct verb. We’re paying for our new logo in both man hours and legal tender—so it is not an idle decision we made on the spur of our third flute of anniversary champagne. Was there something seriously wrong with our […]

By Mamie Patton | April 12, 2016

Though the all-knowing algorithm remains under lock and key, Google’s Search Quality Guidelines were released less than 6 months ago. A cursory reading of these guidelines shows that Google now gives primacy to content written with higher levels of expertise. In short, the internet’s most powerful force is now behind skillful, authoritative writing that helps […]

By Mamie Patton | April 7, 2016

What makes a logo work? Consumers have more visual exposure to brands than ever before. This overexposure means it’s more important than ever to make sure your brand works on all platforms. This is especially true of your logo. Check the 4 criteria below to make sure your logo passes the basic brand test. Simplicity […]

By Greg Harron | March 29, 2016

Last Update:  Tuesday, April 5 SEMrush is the 2016 RLM Marketing Madness Champion! SEMrush capped an amazing tournament run with a buzzer beater upset victory over giants Google Analytics in the Finals of the RLM Marketing Madness Tourney!  After making it through the earlier rounds with impressive victories over social media superstars Sprout Social and […]

By Greg Harron | March 25, 2016

Round 2:  Elite 8 Matchups Set for Monday, March 28th! Updated March 29 ROUND 2 SCHEDULE 1 @Hootsuite vs  2 @SproutSocial – Sprout Social advances to the Final Four! 3 @Marketo  vs  4 @Optimizely – Optimizely advances to the Final Four! 1 @Moz  vs  3 @SEMrush – SEMrush advances to the Final Four! 1 @GoogleAnalytics  […]

By Greg Harron | March 22, 2016

We are excited to host the 2016 RLM Marketing Madness Tournament.  The tournament will be an epic battle for bragging rights among the top digital marketing tools available today.  The Tournament Selection Committee has been hard at work reviewing the potential participants and determining the top 16 seeds. The teams have been seeded based on current […]

By Mamie Patton | March 15, 2016

The most popular definition of marketing, according to a quick Google search, is “the action or business of promoting and selling products or services, including market research and advertising.” This definition, while practical, covers a common, but short-sighted perception of the role of marketing. By this description, companies make a product or service, and it’s the […]

By Greg Harron | March 1, 2016

Welcome to the first installment of the RLM Fast Forward – our look at the latest trending topics and articles in the world of marketing that we think are worthy of forwarding to our colleagues and clients.  This edition will focus on the fast-changing world of social media as we highlight 5 recent articles that […]

By Greg Harron | February 22, 2016

With Great Resolution Comes Great Responsibility Today’s technology gives us access to devices with extremely high resolution and amazing display capabilities – but not all devices (and all users) are created equally. And as with any comic book superhero, this great power can be used for good or for not-so-good. In other words, with great resolution comes […]

By Mike Turner | February 12, 2016

Why would a professional designer take a suggestion from a client who works in an entirely different field? It’s not as crazy as it sounds. Sometimes clients have good ideas and it is a designer’s responsibility to listen with an open mind. Two examples of bad responses to client requests suggest the advantages of a […]

By Mamie Patton | February 5, 2016

Strategy. Execution. Results. The battle horn blows. The thunderous clap of a hundred geldings tears through the morning air. The techies approach, weapons in hand, following their gallant leader, Lord Javier: Warden of the North and Defender of the Motherboard. It is time. The Nerf Wars are upon us. First, we strategize. Marcy, who’s appropriately the […]

By Mamie Patton | January 26, 2016

At Red Letter Marketing, we specialize in helping our clients get the right website for their needs. That might require building a new custom site, a templated site, or updating their existing site. But no matter what, we also know every site requires regular website maintenance, and we want you to understand why. Website functionalities […]

By Mamie Patton | October 9, 2015

The Volkswagen emission scandal is the latest example of a company that seriously damaged its brand credibility. Can Volkswagen ever recover its customers’ trust?  Volkswagen managed to seriously damage over 50 years of brand credibility with their stupid “diesel dupe” software scandal. Share value has fallen over 30% since news of the debacle broke. Trust will […]

By Mamie Patton | September 30, 2015

What is Branding? Branding is the ongoing activity that creates experiences and strengthens the bonds between people and a company. In other words, it’s taking a brand and making something positive happen with it. It’s a verb. So the deeper question than “what is branding” is, what’s a brand? What’s this thing we’re going to […]

By Mamie Patton | September 17, 2015

We wanted to learn what’s important to NC businesses when it comes to marketing. So we conducted an informal survey to discover common threads of thought. If you’ve ever felt like the tidal wave of new marketing technologies and media is overwhelming, you’re not alone. NC businesses report their top marketing challenges are generating leads, […]